Double Dog

PRODUCTIONS

(773) 480.6732

“Good, Fast, Cheap... Pick Two.”

Print isn't a thing... it's the Thing

“Don't bunt. Aim out of the ballpark.”
― David Ogilvy, Confessions of an Advertising Man

Whoever thinks print media is dead, doesn't know squat. It's different, that's all. New industrial business to business venues in which to deliver a powerful message. Digital advertising, which may be made up of pixels is also still print to me, plus it can move, dance and sing. QR codes are here now too, where selling, educating and technology can collide in many wonderful ways.

Ah, and then there's Out of Home advertising. The Lollapalooza of ad tech. Spell out your message with a public fountain. Deliver your PSA against the abuse of women by showing a photograph of a women's lovely face in a public subway station slowly break out in welts, and bruises the longer you look at her as one award-winning campaign did recently. Or just marvel at an animated psychedelic, phantasmagorical projection painted with light onto the public courthouse in New Orleans to celebrate Mardi Gras.

Print is back my friends, only different... but of course, it never truly went away.